In recent years, the rise of investment apps has transformed how individuals approach investing. These apps have democratized access to financial markets, enabling anyone with a smartphone to start investing with little to no upfront capital. With so many options available, it can be overwhelming to choose the right one. In this article, we’ll compare the top investment apps for 2025, focusing on their features, fees, and suitability for different types of investors.
1. Robinhood
Overview:
Robinhood has been a game-changer in the investment app market since its launch, primarily due to its commission-free trading model. It allows users to trade stocks, ETFs, options, and even cryptocurrencies without paying fees, making it highly appealing to beginners and cost-conscious investors.
Features:
Robinhood offers a straightforward, easy-to-use platform where users can trade stocks, ETFs, options, and crypto. It also supports fractional shares, meaning users can invest in expensive stocks with as little as $1. The app’s sleek design and user interface are optimized for mobile devices, allowing investors to manage their portfolios on the go.
Pros:
- Commission-free trades
- Fractional shares
- Cryptocurrency trading available
- Simple, intuitive interface
Cons:
- Limited research and educational resources
- Controversies over its business model, especially during periods of market volatility (such as the GameStop trading frenzy)
- Limited customer support options
Fees:
- $0 for stock, options, and ETF trades
- Robinhood Gold: $5/month for margin trading and access to premium features
Best For:
Robinhood is ideal for beginner investors who are looking for a low-cost, simple way to get started with investing, particularly in stocks and cryptocurrency.
2. E*TRADE
Overview:
E*TRADE is one of the more established players in the online brokerage industry, offering a comprehensive suite of tools and features for both beginners and seasoned traders. It is known for its in-depth research and excellent customer service, making it a solid choice for those who want to take a more active role in managing their investments.
Features:
E*TRADE provides commission-free trades on stocks, ETFs, and options. It offers a wide range of investment products, including mutual funds, bonds, and even futures. The platform is packed with advanced trading tools, research reports, and educational resources, making it a great choice for those who want to learn more about investing while actively managing their portfolios.
Pros:
- Comprehensive research tools and educational resources
- Commission-free trading on stocks, ETFs, and options
- Variety of investment options, including mutual funds and bonds
- Excellent customer service
Cons:
- Higher fees for some mutual funds
- The platform can be overwhelming for beginners due to its broad range of tools and features
Fees:
- $0 for stock, ETF, and options trades
- Fees for some mutual funds and other services
- $0 for account opening
Best For:
E*TRADE is best suited for intermediate and advanced investors who want to leverage robust tools and research resources to make informed investment decisions.
3. TD Ameritrade
Overview:
TD Ameritrade is a full-service online brokerage known for its impressive research capabilities and educational tools. With a wide range of investment options and powerful trading platforms like thinkorswim, TD Ameritrade is a great option for both new investors and seasoned traders.
Features:
TD Ameritrade offers commission-free trading for stocks, ETFs, and options. It also has a strong reputation for research and educational materials, making it easier for beginners to get started. Advanced traders will appreciate its comprehensive suite of trading tools, including charting software, analysis tools, and access to expert insights.
Pros:
- Excellent research and educational tools
- Commission-free trading
- No account minimums
- Advanced trading tools for experienced investors
Cons:
- Higher fees for futures trading
- The platform can be complex for beginners
Fees:
- $0 for stock, ETF, and options trades
- Fees for futures and some other specialized services
Best For:
TD Ameritrade is perfect for both active traders and investors who want access to a wide range of tools, research, and educational content.
4. Acorns
Overview:
Acorns is a micro-investing app that helps users automatically invest spare change. By rounding up purchases made on linked credit or debit cards and investing the difference, Acorns makes it easy for individuals to start investing without needing to make large deposits.
Features:
Acorns offers automated micro-investing, where users can round up everyday purchases and invest the difference in diversified portfolios of low-cost ETFs. It also provides a retirement account (IRA) option, along with socially responsible investment portfolios for those who want to align their investments with their values. Acorns’ “Found Money” feature allows users to earn cash back on purchases made with partnered brands.
Pros:
- Automated investing
- No need for large deposits to get started
- Fractional shares
- Socially responsible investment options
Cons:
- Monthly fees can be high for users with lower balances
- Limited investment options compared to other platforms
Fees:
- $1/month for balances under $5,000
- $3/month for balances under $50,000
- $5/month for balances over $50,000
Best For:
Acorns is ideal for beginners or anyone looking for a hands-off, automated investing option. It’s especially well-suited for people who want to invest spare change or start with small amounts.
5. Fidelity
Overview:
Fidelity is another well-established player in the investment space, known for its broad range of investment options and excellent customer service. It offers a full suite of financial products, including stocks, ETFs, mutual funds, and retirement accounts.
Features:
Fidelity offers commission-free trading for stocks, ETFs, and options. It provides access to a vast array of mutual funds and bonds, and its retirement account options are among the best in the industry. Fidelity also offers research and educational resources, making it a great choice for investors at all levels.
Pros:
- No account fees or minimum balances
- Comprehensive investment options
- Excellent customer service
- Low-cost ETFs and mutual funds
Cons:
- The platform can feel overwhelming to beginners due to the sheer number of available options
Fees:
- $0 for stock, ETF, and options trades
- Some fees for mutual funds and other specialized services
Best For:
Fidelity is a great choice for investors looking for a well-rounded platform that offers everything from stocks to retirement accounts. It’s best suited for those who want to build a diversified portfolio with a trusted brokerage.
6. SoFi Invest
Overview:
SoFi Invest is a newer player in the investment app market but has quickly gained popularity due to its simple interface and comprehensive range of financial products. It offers commission-free trading on stocks, ETFs, and cryptocurrencies, along with a robo-advisor service for those who want a hands-off investing experience.
Features:
SoFi Invest provides commission-free trading on stocks, ETFs, and cryptocurrency. It also offers automated investing through its robo-advisor service, which creates and manages a portfolio based on user preferences. Additionally, SoFi provides access to financial planning tools and resources to help users plan their financial futures.
Pros:
- Commission-free trading
- Access to cryptocurrency and robo-advisor services
- Simple, user-friendly interface
- Educational resources
Cons:
- Limited research tools compared to more established platforms
- Crypto offerings are not as comprehensive as dedicated crypto platforms
Fees:
- $0 for stock, ETF, and crypto trades
- No management fees for robo-advisor accounts
Best For:
SoFi Invest is ideal for beginners and young investors looking for a simple, low-cost way to invest in a variety of assets, including cryptocurrency.
Comparison Table
| App | Best For | Fees | Key Features |
|---|---|---|---|
| Robinhood | Beginners, Low-Cost Investing | $0 trades, Robinhood Gold $5/month | Commission-free trades, fractional shares, crypto trading |
| E*TRADE | Intermediate to Advanced Investors | $0 trades, some fees for mutual funds | Extensive tools, research, retirement accounts |
| TD Ameritrade | Active Traders | $0 trades, fees for some services | Comprehensive research, advanced tools, educational resources |
| Acorns | Micro-Investing, Hands-off Investors | $1-$5/month | Round-ups, automated investing, socially responsible investing |
| Fidelity | Comprehensive Investing | $0 trades, fees for mutual funds | Low-cost ETFs, retirement accounts, excellent customer service |
| SoFi Invest | Beginners, Young Investors | $0 trades | No-fee trading, crypto, robo-advisor, educational tools |
Conclusion
When choosing an investment app in 2025, it’s essential to consider your individual financial goals, investing style, and experience level. Each app offers a unique set of features, so whether you’re a beginner looking to start small or an active trader needing advanced tools, there’s an app that suits your needs. By understanding the pros and cons of each platform, you can make an informed decision and start building a stronger financial future today.
